.gif)
When it comes to love, Gen Z knows that expressions matter. They want to share their feelings in fun and creative ways, whether through memes, gifts, or, of course, delicious treats!
Inspired by the timeless proverb “love makes the world go round,” we knew that nothing says love better than a creamy, caramelicious Cornetto!
For TV and digital, We didn’t just make ads - we made reminders. Because let’s be real, Ramzan tests your patience in more ways than one. Those make-or-break moments - when hunger, heat, and long waits push you to the edge—that’s where Sprite steps in, reminding you to keep your cool.
To make it stick, we spoke the language of the streets - Azad Shayari. The kind of clever, unfiltered poetry you see on rickshaws and trucks. Because that’s how a common Pakistani speaks - witty, profound, and full of life.
Our visual approach featured colorful depictions of current pop culture references that sparked recognition and joy, with each frame crafted to be both eye-catching and relatable. Complementing this vibrant imagery, we selected an upbeat, catchy track that declared, “Say it with Cornetto!” - ensuring our message of love was not only heard but truly felt.