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We all experience moments where emotions become so powerful, they intoxicate us, blurring the lines between reality and the overwhelming feelings we can't escape.
"Khumari" by Yasir Jaswal embodies this emotional intoxication, where love, longing, or desire consume the mind, leaving us in a state of euphoric daze.
For this video we used visual metaphors and dreamlike sequences with 1800 hand drawn frames.
The idea was to convey the sensation of emotional intoxication. The combination of surreal imagery—such as the floating house, goldfish, and dark, stormy scenes—parallels the overwhelming depth of emotions felt by the protagonist.
For this video we used visual metaphors and dreamlike sequences with 1800 hand drawn frames.
The idea was to convey the sensation of emotional intoxication. The combination of surreal imagery—such as the floating house, goldfish, and dark, stormy scenes—parallels the overwhelming depth of emotions felt by the protagonist.
For TV and digital, We didn’t just make ads - we made reminders. Because let’s be real, Ramzan tests your patience in more ways than one. Those make-or-break moments - when hunger, heat, and long waits push you to the edge—that’s where Sprite steps in, reminding you to keep your cool.
To make it stick, we spoke the language of the streets - Azad Shayari. The kind of clever, unfiltered poetry you see on rickshaws and trucks. Because that’s how a common Pakistani speaks - witty, profound, and full of life.
The creative approach mirrors the human experience of becoming lost in passion, showing how emotions can enrapture and consume, much like a trance that one can’t break free from.