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The rising global fascination with Korean culture, particularly among Gen Z, has sparked a desire to experience Korea through its music, fashion, and most importantly, its food.
Knorr Fuzon’s creative approach went beyond show casinga product; it captured the vibrant essence of Korean culture. “Raise Your Chopsticks” became the rallying cry for K-culture fans, inviting them into the fiery world of authentic Korean ramen.
The campaign was extended to include recipe content series titled “Noods for Every Mood”. It showcased Knorr Fuzon’s versatility with daily recipe variations, from indulgent Mouth Watering Mondayto Fry Day Fuzon, offering a fresh, exciting ramen experience for every craving.
For TV and digital, We didn’t just make ads - we made reminders. Because let’s be real, Ramzan tests your patience in more ways than one. Those make-or-break moments - when hunger, heat, and long waits push you to the edge—that’s where Sprite steps in, reminding you to keep your cool.
To make it stick, we spoke the language of the streets - Azad Shayari. The kind of clever, unfiltered poetry you see on rickshaws and trucks. Because that’s how a common Pakistani speaks - witty, profound, and full of life.
Knorr Fuzon wasn’t just a new ramen; it bridged cultures, delivering authentic Korean essence. Bold visuals, fiery flavors, and a Gen Z-driven concept urged fans to “raise your chopsticks” and elevate the experience.