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Everyone craves moments of joy in summer.Whether enjoying a refreshing treat or sharing ice cream with friends,Walls sath laye khushiyaan with every bite.
Centered around "Summer’s here, so grab a Wall’s," this campaign celebrates the colorful and funky aspects of summer. It features vibrant reds, oranges, and yellows that radiate energy and playfulness. These bold colors are paired with retro-inspired, funky elements, giving the visuals a fun and nostalgic twist while keeping them fresh and eye-catching.
For TV and digital, We didn’t just make ads - we made reminders. Because let’s be real, Ramzan tests your patience in more ways than one. Those make-or-break moments - when hunger, heat, and long waits push you to the edge—that’s where Sprite steps in, reminding you to keep your cool.
To make it stick, we spoke the language of the streets - Azad Shayari. The kind of clever, unfiltered poetry you see on rickshaws and trucks. Because that’s how a common Pakistani speaks - witty, profound, and full of life.
With the creative design approach, we made Wall’s synonymous with fun and happiness, turning every ice cream into more than just a treat—it became a symbol of joy in motion. By positioning Wall’s ice creams as the perfect go-to companions, we captured the essence of uplifting moments that bring instant happiness, no matter where the day takes you.