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YOZO’s journey began with a bold ambition: to create a nicotine-alternative product that didn’t just blend into the noisy, cluttered market but stood out as a beacon of hope.
Since we developed this brand from the ground up, we started off by giving it its unique name: derived from theJapanese term for "the side where the light shines," the very name‘YOZO’ reflects the brand’s positioning—to illuminate a healthier path for consumers looking to move away from traditional nicotine products.
Then, came the logo. The "YOZO"logo is simple but bold, with soft curves and a balanced weight that conveys sophistication without feeling heavy-handed. The typeface reflects the brand’s personality—minimal yet powerful; approachable yet premium.
We determined that YOZO needed to stand apart in a crowded disposable vape market—not through excess, but through elegance. Each device was rendered in sleek, minimalistic packaging that complements its cutting-edge design, emphasizing hope, elevated experiences, while retaining the sleek modernity that today’s consumers crave.
For TV and digital, We didn’t just make ads - we made reminders. Because let’s be real, Ramzan tests your patience in more ways than one. Those make-or-break moments - when hunger, heat, and long waits push you to the edge—that’s where Sprite steps in, reminding you to keep your cool.
To make it stick, we spoke the language of the streets - Azad Shayari. The kind of clever, unfiltered poetry you see on rickshaws and trucks. Because that’s how a common Pakistani speaks - witty, profound, and full of life.
The entire visual system of YOZO extends to a world where light and simplicity reign supreme. The campaign embraces diversity, ensuring that YOZO resonates with a wide range of consumers, each seeking their own light.